The Company
Import Saicaf
Import Saicaf from Italy. Distribution in top HoReCa outlets in Tirana
1995Import Saicaf
The Idea
The idea to create our own product was born. Selecting the key suppliers for the production plant - Brambati Hired the advertising agency that would create the brand and communication campaign Optima Communication
2005The Idea
New Century
New Century is founded. Coffee master is hired and started the first blending tests to create the perfect espresso in a cup
2009New Century
ama® caffè
ama® caffè is born. The first ama® premium barista line is roasted Listed in the top 50 bars in the city. Full advertising campaign, outdoor, TV, digital.
2010ama® caffè
Capsule
ama® caffè in a capsule New launch campaign
2013Capsule
CioCaffe
Landing in Austria, B2B market and spreading over Balkans Thinking outside the box – ama® ciocaffè
2014CioCaffe
Barista Line
ama® now in France, Germany, Poland, Spain Product testing in key retailers in Germany Packaging renovation of ama® barista line
2015Barista Line
iced coffee & Nespresso Compatible
ama® iced coffee launch in Albania ama® ciocaffe launch in Germany ama® Nespresso Compatible launch
2016iced coffee & Nespresso Compatible
Turkish Coffe
ama® Turkish & ama® barista launch in UK & USA markets
2019Turkish Coffe
Cialde & Ground Coffee
ama® iced coffee launch in Sweden. ama® capsule lunch in Norway. Launching of 8 new products, ama®cialde 2 SKU; ama® ground and roasted coffee 2SKU, ama®Diamond and 3 new SKU ama® capsul
2020